The Content Factory in Asana

content factory thumbnail

Efficiently managing content creation is essential for companies looking to maintain an organized workflow. At iDO, we have developed a solution called the Content Factory in Asana.

This system comprises a series of projects designed to help coordinate the content creation process from initial ideas to finalized content.

In this article, we will explore the key components of the Content Factory and how it can enhance your content management in Asana.

The Content Factory Projects

The Content Factory consists of several projects within a team, such as social media, team meetings, and campaigns. However, we will focus on the main Content Factory project that serves as the hub for coordinating the content creation process.

1. Ideas Section

This section acts as a repository for storing content ideas before they enter the creation process. Ideas are represented as tasks within Asana, and you can either create new tasks or multi-home existing tasks from other projects into the Content Factory project.

2. Creation Process Section

Once an idea is ready for development, it can be moved to the Creation Process section. At this stage, the idea task automatically generates three subtasks, one for each content channel. The main task is used for content creation, including writing, translation, and visuals, while the subtasks handle planning and scheduling for each channel.

Content Calendar

To provide an overview of your content plan, the Content Factory utilizes the calendar view in Asana. The Content Calendar allows you to visualize your publication posts across different social media channels or other platforms.

By connecting the calendar to the main task in the Content Factory project, you can track the status of each post easily. The calendar displays two levels of colors, one for channels and the other indicating the post status (e.g., ready, in progress, or to be written).

Channel-Dedicated Projects:

To ensure focused content management, the Content Factory incorporates separate projects for each channel. For example, you may have dedicated projects for Instagram, LinkedIn, and YouTube. These channel-specific projects enable you to customize and streamline your publication processes, addressing any unique requirements or tasks associated with each channel.

Automations and Rules

The Content Factory project includes automation rules to simplify the content creation process. These rules trigger actions such as moving tasks from the Ideas section to the Creation Process section, adding subtasks, and updating custom fields. By leveraging these automations, you can ensure seamless connections between tasks, calendars, and channel projects, streamlining your workflow.


The Content Factory, designed by iDO, offers a straightforward yet powerful approach to content management in Asana. It provides multiple teams involved in content creation with a centralized system to monitor and track tasks and deadlines.

By implementing the Content Factory, you can enhance collaboration, improve organization, and streamline your content creation process in Asana.

If you are interested in implementing this system in your Asana environment, feel free to contact us at iDO. Good luck with your Asana content management journey!

Note: The content described in this article is based on the practices and tools developed by iDO.

Unlock the full potential of your Asana licenses with the help of iDO. Enjoy all our additional benefits: unlimited support, expert content, live Q&A sessions, and much more. Click here to learn more about it!

You may also like

All PostsAsana EssentialsAsana Tips & TricksAsana Ebooks by iDOAsana Champions
Customer Tickets support

Step up your Customer Tickets support game

22 February 2024

🌟 iDO latest Asana project template is...

Read More
Smart Digests

Smart Digests

16 February 2024

What’s new about Smart Digests? On the...

Read More
Asana new plans

Asana New Plans

5 January 2024

Asana recently introduced new Plans in November...

Read More
Cheatsheet for requesting Asana related developments

Cheatsheet for requesting Asana related developments

23 December 2023

You would like to entrust our teams...

Read More

Asana H2 2023, All Major Updates

14 November 2023

As we take a moment to look...

Read More
IA Asana le guide par iDO

🤖 Artificial Intelligence in Asana – The Guide

20 October 2023

Introduction: Artificial Intelligence (AI) is revolutionizing many...

Read More