Our Journey as Trusted Asana Experts
Asana’s Sales Kick-Off (SKO) event for 2025 marked a pivotal moment for the Asana Partner ecosystem, and at iDO, Bastien, Célio and Kelsea had the privilege of attending as one of Asana’s leading partners.
From powerful sessions to inspiring speakers, this year’s Asana SKO event was packed with insights that will shape how we work with our clients moving forward.
Here are some of the key takeaways that will help us continue to drive success for our clients and further strengthen our relationship with Asana.
1. Celebrating Our Role as Trusted Asana Partners
This year’s SKO reinforced our deep-rooted partnership with Asana. Being part of the growing ecosystem of partners pushing the boundaries of what’s possible with Asana is both exciting and rewarding.
As trusted Asana experts, we are positioned to bring innovative, tailored solutions that empower teams across industries, from retail to tech, to achieve their highest potential.
Our focus is to ensure that Asana’s vast capabilities are fully leveraged by every team we work with.A standout moment for us was Bastien’s role as a moderator for the customer panel.
As he led the session, it was clear that hearing real feedback directly from Asana users (clients) was invaluable for everyone involved.
The session’s positive reception not only highlighted the importance of customer-driven insights but also showcased our expertise and leadership within the Asana community.

2. AI Integration: Embracing the Future of Work
A major theme that stood out was the increasing role of artificial intelligence (AI) in transforming workflows. As the world moves toward more automated and intelligent work environments, we are proud to be at the forefront of this shift.
At iDO, we are actively exploring ways to integrate AI tools into our Asana solutions. As trusted Asana experts, we aim to make AI an accessible and valuable asset for companies looking to streamline their processes and stay ahead of the curve. Read more about AI-Powered Agents are saving us hours in Asana.
3. New Tools and Strategies from Asana’s Ecosystem
The Asana SKO2025 event introduced us to innovative tools that expand Asana’s capabilities.
iDO was excited to meet Unito, a tool that enables 2-way syncing with Asana, which we are now using ourselves. This is a game-changer for teams using Asana who need to seamlessly integrate workflows across multiple platforms.
Similarly, Volcanic introduced their WhatsAsana tool, which integrates Asana with WhatsApp, opening up new communication possibilities. Tools like these will enhance the overall Asana experience, pushing the boundaries of what’s possible in project management.
4. The Year of the Customer: Retention Is Key
A major announcement at SKO was that 2025 will be the “Year of the Customer,” with a strong emphasis on customer retention. This aligns perfectly with iDO’s focus on building long-term, value-driven relationships with our clients.
We’ve always been committed to ensuring our clients achieve sustained success with Asana, and this new focus from Asana only strengthens our commitment to helping teams thrive.
5. Looking Ahead – The Future of iDO and Asana
Asana’s focus on customer retention, combined with its expanding network of partner tools, sets the stage for exciting opportunities in 2025.
With iDO’s deep expertise and ongoing commitment to the Asana platform, we are positioned to continue helping clients achieve new heights with Asana.
Our next steps include focusing on specific regions, amplifying our content efforts, and deepening relationships with Asana’s team members. #OwnEveryDay

Want to learn more about how iDO helps companies maximize their potential with Asana? Get in touch with us today, and let’s explore how we can empower your team to achieve even more.
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