i.DO was present at SIDO Lyon 2025, the must-attend event for technological innovation and Industry 4.0. This major event brings together thousands of industrial decision-makers, solution providers, and digital players in Lyon each year to explore new ways of working, collaborating, and innovating.
We met many industrial players who came to share their challenges and seek concrete answers around Work Management. The observation is clear: in a context where performance objectives are intensifying, industrial companies must transform their work organization.
Among the priority challenges identified:
- Breaking down silos between teams, sites, and functions
- Improving collaboration at the group level
- Achieving operational excellence through standardized practices and faster decision-making
- Obtaining visible short-term results
- Relying on a simple, intuitive, and cross-functional tool
Motul’s Testimony at SIDO: Asana at the Heart of Transformation
During the workshop “Coordination and Automation with Asana for Operational Excellence: The Motul Case”, the Motul teams shared their transformation journey, accompanied by i.DO and Asana.
🎤 Speakers:
- Nadège Baubant, Project Manager Officer, Motul
- Manlio Manassero, Delivery Manager, Motul
- Ulysse Duquesne, Industry Manager, Asana
- Julien Renaud, Co-founder at i.DO
In just a few years, Motul has grown from a pilot of 70 people to more than 320 project managers using Asana, with tangible results:
- Visible time savings for all stakeholders
- 6 hours saved per workflow thanks to automation
- Enhanced collaboration and better transparency
- Rapid and structured adoption, driven by a clear message: “If it’s not in Asana, it doesn’t exist.”
“i.DO provided us with close support, with accessible experts who listened and were able to provide concrete answers and reveal solutions where we didn't immediately see them. Their support was crucial in accelerating Asana adoption and structuring our transformation.”
AI Serving Industrial Work Management
Motul also shared an inspiring feedback on using Asana’s AI applied to industry:
- Automated reporting: project sheets generated in less than 30 seconds
- Intelligent risk management: automatic risk level calculation based on impact and probability
- Project request automation: integrated forms, time savings, and better traceability
👉 For Motul, AI isn’t just a trend, but a concrete lever for operational excellence. With i.DO, the company is already exploring new use cases via Asana’s AI Studio to further accelerate workflow performance.
Towards Sustainable Operational Excellence
SIDO confirmed that industrial players are at a turning point: structuring their Work Management is no longer optional, but a requirement to break down silos and achieve sustainable operational excellence.
Motul perfectly illustrates this transformation: with Asana and i.DO, the company has successfully accelerated its digital adoption, improved cross-functionality, and laid the foundation for a new era of industrial collaboration.
What About You?
Motul’s experience shows that with the right tool and expert guidance, operational excellence isn’t a distant ambition but an accessible reality.
👉 Are you an industrial player wanting to discover how Asana can adapt to your workflows and accelerate your performance?
Contact one of our i.DO experts for a personalized demo, designed for your industrial challenges.
Unlock the full potential of your Asana licenses with the help of i.DO. Enjoy all our additional benefits: unlimited support, expert content, live Q&A sessions, and much more. Click here to learn more about it!
